Creative leadership.Brand thinking.Business impact.
I'm Scott Smith, a Creative Director with 15+ years of experience across consumer brands. I currently lead a creative department at a performance marketing agency, connecting brand strategy, campaigns, ecommerce, and creative testing.
Selected Brand Experience
What I Do
I help brands solve business problems through strategy, creativity, and systems that scale.
Brand & Business Strategy
Positioning brands to be easier to understand, easier to choose, and better equipped to grow.
- Brand Positioning & Architecture
- Consumer and Competitive Insights
- Messaging & Value Propositions
- Go-to-Market Strategy
Integrated Creative Leadership
Turning business strategy into campaigns, experiences, and creative systems that work across channels.
- Campaign Platforms
- Product Launches
- Art Direction & Content Production
- Brand and Design Systems
Ecommerce & Growth Creative
Connecting creative, media, and digital experience to improve conversion and long-term growth.
- Ecommerce & Shopify Plus
- Paid Media Creative
- Email & SMS
- Creative Testing & Optimization
AI & Creative Operations
Building systems that help creative teams produce, test, and learn at a greater scale.
- AI Workflow Design
- Generative Content Systems
- Prompt & Model Orchestration
- Scalable Creative Production
The Work
Hello there.
I'm Scott Smith.
Hello there.
I'm Scott Smith.
I'm a Creative Director and brand strategist with 15+ years of agency experience across fitness, outdoor, wellness, travel, apparel, ecommerce, and CPG.
Today, I lead a creative department at a performance marketing agency. My work connects brand platforms, integrated campaigns, content production, and digital commerce, with performance insight informing how the creative evolves.
I care about setting a clear direction, giving teams a shared understanding of what the work needs to accomplish, and maintaining quality as that work scales. That also informs how I approach AI-enabled workflows: as tools that support creative judgment and help teams produce, test, and learn.
Looking for someone
to lead your
creative?
